The “Secret Menu” is just a lot of silliness borne out of years of people asking for something a little different and In and Out giving it to them over and over. You sell it often enough and eventually people call it something and a fad is born! It’s like a legend passed down from generation to generation. Ha! the first one was asking for grilled onions!

http://www.in-n-out.com/secretmenu.asp

#1, the owners are religious zealots. I do not approve of tossing your religion on people no matter how subtly you sneak it in. Despite the seemingly innocuous subtelty, the family are described by those who know them as NOT casually faithful. Just know that some of your money is gonna be donated to conservative political causes.

#2, the burgers are okay but not astounding. To here many enthusiasts discuss them, it would be impossible to find a better burger using items found on this particular planet. Bull. I’ve had better fast food burgers, and I’ve rarely had a restaurant burger that didn’t exceed INO by a wide margin.

The key to the brainwashing, as I see it, is the Secret Menu. Next time you’re in an INO, listen to the younger people in the booths. Not only do they all order off the secret menu, they sit and gossip about what they’ve ordered, what their family and friends order and on and on. No one does that at Burger King. UnhearD of at Carl’s. But now so commonplace at INO, that it’s as much of a cliche’ as the number of bro’s hanging in the parking lot after sundown.

I maintain that the Secret Menu gives those who use it, the keys to an exclusive club… Which is in no way exclusive. But it gives them a feeling of being on the inside where they’re special.

And just by strange coincidence, they’d have ordered An Animal with or without a Secret Menu, cause that’s the way they like all their burgers.

Yes, I said An Animal. NOT Animal Style. Why? Figure it out for yourself. Google it. Go on. Oooops. Turns out you can’t. In-N-Out corporate won’t let THAT little story on the web.